Real Estate Flyers | Create & Download Templates

If done correctly, real estate flyers can generate a massive amount of leads and sales for real estate listings because of their characteristics. Listed below are some of the characteristics of real estate flyers that can help sell a property:

Tangible marketing tool
What do you do when someone gives you a flyer as you walk on the street? You take it. Right? If you like what you see and feel, you take it home. If you don't, it ends up in the trash bin. Either way, the flyer's goal is accomplished. Real estate flyers are created to attract the target audience's attention, engage them, and encourage them to respond to your promotional message. The best part of these flyers is that they cannot be ignored, unlike emails and online ads. When somebody hands over a flyer to you, you have no choice but to take it, touch it, and read it. And touch is a powerful sense that these tangible flyers offer. With the potential to tap into the recipient's emotions, these flyers can drive tangible results for you.
Engages your target audience
‍Real estate flyers, if tailored to your target audience, can help get maximum response. When you understand your target audience and the current trends well, with the help of a couple of innovative ideas and creativity, you can create a flyer that your potential clients will love. Impressively-designed real estate flyers will not only capture the recipients' attention but also convince them to take positive action.
Makes for an interesting read
‍Real estate flyers make a luxurious, eye-grabbing appearance, prominently showcasing a property with a few catchy words printed with large fonts. The content on the real estate flyers is very easy to read and consume as it speaks directly to the readers.
Generates leads
Sending real estate flyers to potential buyers is a traditional marketing strategy to create opportunities, expand your network and reach new customers. This form of marketing is more likely to be shared and read by more and more people who could be your potential customers.
Affects buying decisions
‍Real estate flyers are a tried and tested marketing strategy that reflects your professional capabilities. High-quality, attractive real estate flyers can help build a positive perception of your brand in the mind of your prospects, increasing your chances of positively affecting their buying decision.
Saves time and money
‍Real estate flyers have high lead generation potential without needing a high budget nor much time to order and get them delivered. Some providers can deliver them in an hour, while some may take up to 24 hrs or a couple of days. However, make sure you engage a professional and reliable service partner to get your real estate flyers done the way they should.

High-quality images
‍If your flyer doesn't have photos, it'll be easy for the buyers to lose interest in the property. A high-quality picture on the flyer is a must to make your listing pop as they can make or break the sale of your listing. Choose high-quality, professional-looking listing photos and use them creatively on the flyer. However, make sure that you don't go overboard with the photos.
If your best photos do not stand out or aren't as colorful and bright, take the help of a free image enhancement tool to make them look beautiful. A better option would be hiring a virtual staging company to make your real estate images look like million bucks without investing much time and money.
Attractive headline and subheadline
‍The headline should be strong enough to capture the attention of the reader. Write something that will pique their interest. A headline is for grabbing the attention, and the sub-headline is to reel in your audience. It's a great way to add a little more detail about your listing. Examples of a sub-headline are "A One-of-a-Kind Modern Home," "Just Listed," etc.
To-the-point brief property description
Get straight to the point on what the flyer is all about in the first sentence itself. For example, your first line could be something like this: "You'll love this 4-story home located just 2 blocks from Central Park in California." Now that you've nailed the opening line get down to emphasizing the best features of the listing. Is the listing newly renovated, or does it have vaulted ceilings? Make the listing stand out from the competition by highlighting the home's best features in an easy-to-read format. This is where you should brag about the finer features of the listing to capture the buyers' attention. However, be mindful of overpromising and avoid the following:
- Using all caps to describe the property
- Abbreviating words that readers won't understand. For example, 2BTH, 3BDR, W/VLTED, etc.
- Writing a long description
Price
Unless the property is selling for a great price, most real estate agents prefer not to put the listing price on the flyer. They want the buyers to contact them for the Information. That said, whether you decide to put the price or not, the choice is yours. However, make sure your flyer mentions what the buyer needs to do if they want to know the property's price. For example, you can include something like this: "Price is available upon request" or "Contact_____for current price."
Address
It's important to include the property address for the buyer to know where exactly they could be living.
Sign off with a solid call to action and your contact information
All real estate flyers should end with a solid call to action. Once you start distributing your flyers, they are bound to reach many people. If your buyers are impressed with the real estate flyer, they need to know who they need to call to take the next step. A call to action could be to call or text you, visit your website, or follow you on social media. So, include a headshot of yours with your contact details so the buyers can reach you for Information.

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