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360 virtual tours

10 Best Real Estate Virtual Tour Software and Services

Imagine this—you have a great property to showcase, but not every buyer can visit in person. Some are in different cities, others have busy schedules, and a few just want to get a feel for the space before committing to a visit. This is where real estate virtual tour software comes in. Instead of relying on photos alone, you can give potential buyers a fully immersive experience, allowing them to explore every corner of a property from their phone or computer.

Whether you are a real estate agent, a property developer, or a homeowner looking to sell, the right virtual tour software can make a huge difference. It helps attract serious buyers, saves time, and makes your listings stand out. Let’s look at some of the best options available and how they can help you create interactive, high-quality virtual tours.

Best Real Estate Virtual Tour Software and Services

It's true that virtual tours have become incredibly important in real estate. Here's a breakdown of some of the top software and services available, keeping in mind that the "best" choice depends on your specific needs and budget. The Best Real Estate Virtual Tour Software and Services are:

Styldod – The Best Choice for Real Estate Virtual Tours

Styldod’s 360° virtual tour helps real estate agents showcase properties in a way that feels almost like an in-person visit. Buyers can explore every corner of a home, from the ceiling to the floor, getting a complete view without stepping inside. This makes listings more engaging and helps properties stand out in a competitive market.

What makes Styldod a great choice is that it’s quick, hassle-free, and priced at just $1.5 per photo. The process is simple—just take 360° photos, upload them, and get a high-quality virtual tour in 24 hours. Unlimited revisions ensure customer satisfaction, and the tours can be shared easily across social media, emails, and messaging apps. Many agents have seen faster sales and stronger buyer engagement with Styldod’s virtual tours, making it a smart investment for anyone in real estate.

My360 – Create and Share Your Own 3D Virtual Tours

My360 puts real estate agents in control, allowing them to create their own 3D virtual tours without relying on third-party services. The software supports VR headsets, making the experience even more immersive for potential buyers. Since it’s cloud-based, agents can access their tours from anywhere. With My360, every part of a property can be captured and embedded into a 360-degree view, giving clients a complete look at the space. A free 14-day trial is available, after which a subscription is required.

iStaging – Turn Any Property Into a 3D Experience

iStaging helps transform residential and commercial spaces into interactive 3D experiences using Virtual Reality (VR) and Augmented Reality (AR). With just a smartphone or tablet, real estate agents can capture 360-degree views and even add virtual objects to the space for clients to see. This is especially useful for staging homes digitally. The software also converts floor plans into 3D models, making it easier for clients to visualize layouts. iStaging is available through a subscription model.

EyeSpy360 – Create and Share Virtual Tours Easily

EyeSpy360 is a user-friendly tool that allows agents to create virtual tours in minutes. By uploading panoramic images taken with a 360-degree camera, the software generates interactive tours that work on smartphones, tablets, computers, and VR headsets. One standout feature is its ability to share a virtual tour with multiple viewers at the same time, making it easier to conduct remote property walkthroughs. Agents can also add interactive details to highlight important features of a property. EyeSpy360 offers a free version, making it accessible for those who want to try it out before committing.

Kuula – Simple Yet Powerful for Smaller Agencies

Kuula is designed for real estate agents who want a straightforward tool with just the right features. It allows users to create 360-degree virtual tours from panoramic images, with options to adjust zoom, focus, and tilt. Other helpful features include image stabilization, seamless image stitching, and horizon line adjustments, making it easier to create high-quality tours even without professional equipment. Kuula is a great choice for agents looking for a simple but customizable solution.

RICOH360 Tours – Great for People Working with RICOH Equipment

RICOH360 Tours is a simple and quick solution for agents who want to create virtual tours without spending too much time on setup. It works best with Ricoh’s 360 cameras and comes with features like automated image enhancement, so the final visuals look polished without extra effort. The platform integrates smoothly into real estate workflows, making it a good choice for agents handling multiple listings. The available Pricing plans are Free, $36 (Pro), or $59 (Business)

Tourwizard – Good for People Looking for Branding Capabilities

Tourwizard is designed for real estate agents who want more than just virtual tours—it includes built-in lead capture and branding options. The software offers customizable templates, allowing agents to maintain a consistent style across listings. This makes it easier to attract potential buyers while keeping marketing efforts organized. The available Pricing plans are Standard: $29.98/month, Premium: $49.98/month and Pro: $59.98/month.

VR Maker by VirtualMaker – Easy Tool for Beginners

VR Maker is a user-friendly tool that helps real estate professionals create detailed 360-degree property tours. The software focuses on high-quality visuals and an easy-to-use interface, making it simple to showcase homes in an immersive way. A standout feature is its ability to collect visitor data, giving agents insights into buyer interest and helping with follow-ups.

Matterport – Suitable for People Using Matterport Equipment

Matterport is well-known for its high-quality 3D virtual tours. It stands out because of its 3D walk feature, which gives buyers a realistic experience of moving through a property, almost as if they were physically there.

However, using Matterport requires its own camera, the Matterport Pro2, for capturing 360-degree images. Everything is processed and hosted on Matterport’s platform, and while they do offer a mobile app as an alternative, it doesn’t provide the same level of quality.

This software is on the pricier side, making it a better choice for luxury real estate rather than everyday listings. The available Pricing plans are: Free: Limited features, no option to embed tours on websites and Pro: Starts at $119.88 per year (Starter Plan) and goes up to $3,228 per year (Business Plan)

Klapty - Simple drag-and-drop setup

Klapty is a simple virtual tour creator with a drag-and-drop setup, making it easy for agents to build tours without technical skills. The software allows users to upload 360-degree images and add interactive hotspots, helping buyers explore properties in a more engaging way.

While Klapty offers a free version, it comes with limited customization options. Still, for those looking for a budget-friendly tool focused on real estate, it’s a solid option. The available Pricing plans are Free: 15-day trial available, Pro: Ranges from $108.8/year to $478.8/year

Why Virtual Tours Matter in Real Estate?

Homebuyers today want an easy and convenient way to explore properties before deciding on an in-person visit. Photos and videos can give a glimpse, but they don’t always show the full feel of a home. That’s where virtual tours come in.

A virtual tour lets buyers walk through a property from anywhere, giving them a clear idea of the space, layout, and overall design. This makes it easier for them to imagine living there, increasing the chances of them booking a visit or even making an offer.

For real estate agents, using virtual tours helps showcase multiple properties in a more engaging way. Buyers can explore homes at their own pace, leading to more interest and better-quality leads. In a competitive market, offering virtual tours can help agents stand out and close deals faster.

Key Features in Virtual Tour Software for Real Estate?

When considering virtual tour software for real estate, several key features contribute to a successful and engaging experience.

Here's a breakdown of essential functionalities:

1. Simple and Quick Tour Creation

Creating virtual tours should be easy, even for those without technical experience. A well-designed software with a simple interface helps you set up tours quickly without wasting time. The faster you can create a tour, the sooner you can showcase properties to potential buyers.

2. High-Quality Media Support

Clear and detailed visuals make all the difference in virtual tours. The software should support high-resolution images and videos so buyers can see every part of the property in detail. Sharp images and smooth video transitions help make the tour feel more immersive and realistic.

3. Works Well on Mobile Devices

Many buyers view virtual tours on their phones, so the software should be fully responsive. A tour that runs smoothly on all devices—whether it’s a phone, tablet, or computer—ensures buyers can explore properties without any frustration. Poor mobile compatibility can turn buyers away, so this is a must-have feature.

4. Interactive Hotspots for More Engagement

A virtual tour should be more than just a slideshow. Interactive hotspots allow buyers to click on different areas of the property to get more details. These can include text descriptions, embedded videos, or extra images that provide useful information. This makes the tour more engaging and helps buyers get a better feel for the property.

5. Branding Options to Make Your Tours Stand Out

Your brand should be visible within the virtual tours so that buyers know who they are dealing with. Good virtual tour software allows you to add your logo, watermark, and other branding elements. This helps create a professional look and ensures that your work is recognized.

6. Easy Integration with MLS and Real Estate Websites

Your virtual tours should be easy to share on multiple platforms. The software should allow seamless integration with Multiple Listing Service (MLS) databases and major real estate websites. This way, your tours can reach a wider audience without extra effort.

7. Analytics to Track Performance

Knowing how buyers interact with your virtual tours can be useful for improving your marketing efforts. Some platforms offer built-in analytics, showing you which parts of the tour get the most views and how long buyers stay engaged. This data can help you refine your tours and understand what attracts buyers the most.

Bring your listings to life with immersive virtual tours! Try Styldod’s 360° virtual tours today

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Closing Thoughts

Virtual tours have changed the way buyers explore properties, making the process more convenient for everyone involved. A well-made tour helps listings stand out, attracts serious buyers, and saves time. With so many options available, choosing the right software depends on budget, features, and ease of use. The right tool can make showcasing properties smoother and more engaging.

Shital Gohil

Co-Founder and Chief Operating Officer at Styldod

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