When you are selling houses, you are selling dreams. Most people live their biggest dreams when deciding to buy a home. What better way to sell that dream than making it visually appealing and enticing? In the current market trend, creating a drone video of the property is the way to promote the listings.
In a drone video, the videographer takes aerial shots of the property—think of a bird' s-eye 360-degree view of the entire property, neighborhood, etc
A drone camera is a flying camera; it can capture exciting and dramatic videos and footage of the area around the house and of the front yard and backyard of the property in a way that captures the immediate attention of potential buyers if there are scenic landscapes, mountains, or ocean around the property that will also be captured in the real estate drone videography. Drone videography for real estate is a game changer from still photography as you cannot show the true elements or feel of the home in a still picture. But with such aerial drone videos, you can show the real characteristics of the house, make it dramatic and impressive, and just hit the right chords to close the deal.
Benefits of Real Estate Drone Video
The latest trend in real estate marketing is using drone video shots to sell any property. Real estate drone videography is becoming popular, and rightly so, as a study says 73% of homeowners prefer realtors who use videos. Also, 95% of the message is retained through a video, compared to only 10% through an image.
Drone videos in real estate have several benefits for both the buyer and seller!
For Sellers
- Showcase the Full Potential of the Property: When you make a video of the property, you can cover the entire property and its features compellingly.
- Highlight Unique Features and Amenities: If there are any special features you want to upsell, like a park for children, a hospital, or a local market, you can capture that in the video. Even unique things about the house, like a big backyard for barbeque, a terrace garden, or any other feature, can be highlighted in the video.
- Increase Property Value and Faster Sales: Videos can increase the value of a property and expedite the sale by capturing more people's attention and attracting more buyers.
- Stand Out From the Competition: Drone videos for real estate are a great way to promote the property and make it stand out in today's tough competitive market.
For Buyers
- Virtual Property Tour: Using drones, you can create an interactive virtual property tour. The video can begin from the front of the house, like a person entering through the main door, and then the drone can capture every room and navigate through the entire home. A nice, clear voiceover supporting the video can describe each room, its features, and necessary details.
- Better Understanding of the Property's Surroundings: When a potential buyer sees the drone video of any property, they will be able to see all nearby areas and surroundings. They can get an idea of how the neighbourhood is and get an overall feel of the whole surrounding area.
- Identify Potential Issues: A real estate drone video also helps buyers mark and identify any issues or shortcomings they might notice in the video. For example, if a pipe is leaking, a kitchen cabinet needs to be fixed, or bathroom shelves need to be adjusted.
How to Shoot Real Estate Drone Video
Shooting real estate drone videos requires the right equipment, the correct lights, and an overall touch of creativity to create an interesting output that will sell. Keep the following in mind while shooting a drone video for real estate.
- Get the Essential Drone Equipment and Software: For capturing the best drone footage, it is essential to have the right camera and software. Opt for high-resolution cameras, be mindful of the battery life of the equipment, and learn all the software tools.
- Flight Planning and Safety Considerations: Using an aerial camera means taking all necessary precautions and permissions, ensuring the shoot is well planned, and taking all safety measures. It is best to let a professional handle such shoots.
- Capturing Key Property Angles and Features: The primary purpose of the drone video is to capture the property's true essence and key features. Ensure you do so. Highlight all the main selling points and take shots from angles highlighting the key features.
- Incorporating Ground-Level Footage for Balance: In drone videography for real estate, do not focus only on the aerial shots. Take some eye-level shots from the ground, too. This will balance your entire video.
- Get Indoor Drone Footage As Well: Along with the outdoors and surroundings of the property, cover the indoors of the house, too. The video should capture all rooms, bathrooms, and kitchens.
Related Blog - 5 Best Real Estate Drone Videos To Inspire You
What Will A Drone Real Estate Video Cost?
Many factors determine the cost of a real estate drone video, such as the size of the property, video length, drone operator experience, location, any additional services, etc. However, typically, a real estate drone video would cost between $200 and $1,200 or more. For a basic video, you would have to pay around $200-$400, but for high-end production videos, costs can go upwards of $1,200.
Real Estate Drone Video Editing and Production Steps
Editing and post-production of real estate drone video is as important as shooting the video. Good edits and production can make or break the video.
- Editing Software Options: Many editing software programs are available, such as Adobe Lightroom and Photoshop. Learn the software's tools properly to get the best results. Or, get an expert to do it for you to get a professional finish and expertise.
- Combining Drone Footage With Ground-Level Shots: When editing real estate drone videos, remember to include some ground-level footage to create an overall wholesome package.
- Adding Music and Voiceover: A crucial step in the editing process is adding appropriate music and a voiceover that highlights the property's unique features and upsells all the key points.
- Creating Engaging Video Content: Ensure the video you make engages the buyer enough to want to visit the property in person and get excited about buying it.
Conclusion
Real estate drone videography is the way to promote real estate properties today, and it has many benefits. It may seem like additional work to get the videos shot, but the effort and cost are definitely worthwhile. It's always that extra mile that seals the deal, after all!
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Shital Gohil
Co-Founder and Chief Operating Officer at Styldod
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