How to Retain Customers as a Real Estate Photographer

The field of real estate photography is crowded, to say the least. There’s so much competition going around in this field that sometimes, it may get difficult for even experienced real estate photographers to retain their customers. While finding new customers is a whole different scenario, in today’s crowded market, customer retention has also been a huge problem. With the amount of talented supply of professional real estate photographers available to people, it’s easier for them to scroll around the market and choose the one that best suits their requirements.

So, in such a scenario, what should be done?

Today, we will talk about the best customer retention strategies that work for real estate photographers to help them make their customers stay with them for a longer duration.

Customer Retention Strategies for Real Estate Photographers

There are so many real estate photographers available in today’s real estate market. With the amount of competition available in the industry, it’s obvious to level up your game to make sure you can retain your customers and not lose them to your competitors. Here are some top customer retention strategies that can help you lead the real estate game:

1. Deliver High Quality in Limited Time

Quality always speaks for itself. And in a market that’s overcrowded with other talented and experienced real estate photography professionals, it’s important to always deliver high-quality images to make sure you not only retain customers but keep getting new ones for a successful business.

However, to retain your customers, delivering quality work is not the solution every time. You need to be quick as this industry runs on time. Giving out quality work in a limited time helps provide exceptional customer service because, let’s be honest, as we get more and more technologically advanced, we are starting to get more impatient. AI has made people obsess over faster turnaround times, and this expectation of a quick delivery period directly impacts your customer service.

But ask yourself, do you really have the capacity to work on clicking high-quality images, editing them, and delivering them to your customer while you have other customers to attend to? Here’s when you can take the help of a photo editing service like Styldod. Save your precious time and energy for more productive work, and leave the task of photo editing to us! With our exceptionally fast turnaround time of 2 to 24 hours, you can stay in the game and beat your competitors quickly.

Try Styldod’s Photo Editing Services Now!

2. Offer a Referral Program

There’s no competition to word-of-mouth marketing when it comes to real estate. The best way to market yourself is by letting others market your services, creating a trust factor for external people who haven’t heard about your business. But why would your customers do you the favor of talking about you and spreading your business? For them, a deal is a one-time thing. They receive the product, and if they are happy, they’ll thank you for it and forget about it, right? That’s where you will have to offer some sort of incentive!

Incentives can make people think about your offer and even get them working on recommending your business to others. All you have to do is catch up with your past clients who were satisfied with your services and offer them incentives if they refer your business to other people in their social circle or family. This incentive can be anything from a discount on their next order or a gift card to their favorite shopping website or a local restaurant. These referrals can be invaluable to your business as you continue reaching new people and expanding your business.

3. Pitch a Loyalty Program

Another classic and great customer retention strategy for your real estate photography business is to start a loyalty program for your customers. People have ample options for whom to work with for their photography needs today in the real estate market. And they are looking for reasons to stick to one person. But what can make a first-time customer turn into your loyal returning customer?

Of course, the exceptional quality of work in a limited time period is a great way to get retaining customers, but it’s not enough. This is because today, everyone knows this strategy, and almost every one of your competitors is out there, taking the help of external sources to provide exceptional work on time. So, what can make you stand out from others? A loyalty program.

As a customer, there’s nothing better than being rewarded for being loyal to one service provider. Hence, it’s crucial to start providing one to make sure you have returning customers who go back satisfied with the choice they made. You can offer loyalty programs in the form of discounts. For example, you can offer to edit additional images for returning customers or the ones who bring you referrals. Moreover, you can even provide a good discount on the next photo shoot you do with your returning customer. This way, the customer will leave satisfied, and they may even get vocal about your services to others in their social circle or family.

Bottom Line

These top three customer retention strategies are a great hit in the real estate photography industry. We hope you try these for yourselves and gain the results you want to see.