Online video is king in the current digital era. A whopping 80% of potential homebuyers use online video to research properties. This emphasizes how crucial video marketing is for properties in today's market. Static photos are insufficient to showcase a property in the same way that real estate videos do. They provide a visually captivating means of connecting with potential buyers. Finding a balance is important because scrolling is endless, and people have short attention spans. How long should a real estate marketing video take to grab the viewer’s attention and make an impact?
How Long Should Your Real Estate Videos Be?
A question that ponders a realtor’s mind is, what is the best length for a real estate video? There's no one-size-fits-all answer to video length. It depends on the property's size, complexity, and other features. They recommend keeping it between 3 and 7 minutes, and definitely under 10 minutes to avoid losing viewers' attention. Any video longer than ten minutes becomes too much for the audience to focus on. You must avoid keeping them bored for longer than ten minutes. Considering that you should be able to convey all the important information in the video.
What Are the Different Types of Videos in Real Estate, and How Long Is Their Ideal Duration?
While a general guideline exists, the ideal length of video clips for real estate can vary depending on the property type and information you want to convey. Here's a breakdown of common real estate video styles:
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Slide Shows
Slideshow videos are a popular and easy-to-create choice for real estate marketing. They use captivating photos and clear text overlays to showcase a property's key features. Keeping slideshows clear and to the point is essential for effectiveness. Keep it no longer than three minutes to avoid overwhelming the audience. Explore Styldod's Video Maker, which will simplify creating stunning slideshows for you.
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Home Walkthroughs
There's a reason why home walk-through videos are a real estate staple. They offer a powerful way to immerse potential buyers in a property, virtually walking them through the entire space. The ideal length for a home walk-through depends on the property's size and features. Aim for 3-4 minutes to capture all the important details. For an even more immersive experience, consider Styldod's 360 Virtual Tours, allowing potential buyers to explore the property at their own pace.
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Personalized Introductory Videos
Real estate agents must present themselves as professionals and highlight their accomplishments. One of the greatest ways to connect with potential clients and introduce yourself is through introductory videos. You could also use personalized videos of yourself calling potential customers by name as introductions. These videos should be 1-2 minutes long. These customized videos can be a great tool for marketing and sending cold emails to clients.
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Listing Videos
Listing videos highlight each property's key characteristics, special features, and amenities up for sale. They feature views from the outside, interiors of important spaces like the kitchen, living room, bedrooms, and bathrooms, and special features like a remodeled kitchen or pool. These videos ought to run between two and three minutes. Using a professional camera or a high-quality smartphone, stabilize the footage, add captivating music, and concentrate on clear storytelling and excellent visuals. Get in touch with the agents for further details.
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Client Testimonials
Videos with testimonials are excellent resources for establishing credibility and trust. They include quick conversations with contented customers about their great experiences dealing with you. These videos should ideally last one to two minutes, with testimonials kept brief and real. Select customers who can clearly explain the advantages of doing business with you. Record in a calm, formal environment to guarantee crystal-clear audio and amp up the impact of the testimonials.
Conclusion
In today's fast-paced world, attention spans are shorter than ever. Regarding real estate video marketing, striking the right balance between informative and concise is crucial. Hence it can be used in various ways to connect with prospective clients. This provides a clear picture for your client of the property's appearance and what to anticipate.
If you are wondering how to create stunning videos, then Styldod offers a user-friendly real estate video editing tool that empowers you to create professional-looking videos in minutes. From slide shows and walk-throughs to listing videos and more, Styldod has all the features you need to elevate your video marketing and leave a lasting impression on potential buyers.
Shital Gohil
Co-Founder and Chief Operating Officer at Styldod
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