Top 10 Ideas for Real Estate Video Marketing | Styldod

Did you know that a whopping 85% of buyers and sellers prefer working with agents who use real estate videos for marketing? It's clear that videos are incredibly engaging and easy for people to watch. As more and more people search for homes online, having a solid video marketing plan is becoming increasingly crucial for real estate agents.

But making videos for real estate doesn't have to be hard or expensive. You just need to come up with creative ideas regularly to catch people's attention and bring in clients. There are lots of simple ways you can use videos to promote your services and get more leads or sales.

In this article, we'll share some easy video marketing ideas for real estate agents. These tips will help you stand out from the competition and attract potential clients looking to buy their next home.

Real estate video marketing is a key part of your marketing plan, but let's explore how it can specifically benefit your business in today's competitive market.

1. Lead Generation: Research shows that consumers are more interested in videos than any other type of content. By sharing your videos on platforms like YouTube or Facebook, you can attract more potential clients and generate leads for your business.

2. Increase Meeting Bookings: In a busy market, being the first real estate agent a client talks to, can make a big difference. By building a strong video presence online, you can increase your visibility and be more likely to get referrals from satisfied clients.

3. Build Personal Connections: Millennials, who make up a major part of the real estate market, value communication and authenticity. Creating videos that show who you are and what your business is about can help you connect with potential clients on a personal level and earn their trust.

4. Showcase Properties: Real estate video marketing lets you show off properties and their neighborhoods in a more immersive way than photos can. You can highlight the best features of each property and give viewers a better sense of what it's like to live there.

5. Clear Communication: Videos make it easier to explain properties and answer questions in detail. By using visuals and audio, you can make sure potential buyers understand everything they need to know without having to read long descriptions.

1. Home Buying/Selling Tips

Sharing home buying and selling tips in videos is a great way to help out folks who are new to the real estate game. As a real estate agent, you can create these videos to guide first-time buyers through the process, making it less overwhelming. Covering topics like figuring out what they can afford, getting approved for a mortgage, and why home inspections matter can reassure them and show off your expertise. Plus, don't forget about sellers! They want to know you can help them get top dollar for their home. So, making videos about pricing strategies, prepping for showings, and boosting curb appeal can be super helpful for sellers too!

2. Real Estate Market Update

Keeping track of what's happening in the real estate world can help you become a go-to expert in the field. Sharing updates and insights through videos can build trust with your audience, especially if you explain things clearly. Make sure your content is helpful and straightforward—don't overwhelm your viewers with complicated jargon. The goal is to inform and educate, not to leave people scratching their heads!

3. 360° Virtual Tours

When showcasing real estate properties online, it's often challenging to capture the full beauty and scale of the physical space using traditional images or videos. While standard video formats serve their purpose across various industries, the real estate sector, with its vast and multifunctional spaces, demands a more immersive solution.

That's where 360° video technology comes in! This innovative approach allows viewers to explore properties virtually from every angle, providing an immersive experience without ever leaving their homes.

Trying out this new technology for social media might seem overwhelming at first, but with some practice, you'll get the hang of it. However, there's always the option to leave this work to the professionals!

4. Voice-Over Video Walkthrough Tours

Walkthrough tours with voice-overs are a great way to show off any space. This could be anything from a house you're selling to a museum exhibit. Viewers can explore the location virtually, at their own speed, thanks to the combination of clear video and interesting narration. The voice-over explains things and points out important features, making the tour more engaging than just looking at pictures.  

This is especially helpful for showing how a space is laid out and how rooms connect. Plus, it lets you highlight unique details that might not come across well in photos. Walkthrough tours with voice-overs can be a big help in attracting potential customers, saving time on in-person visits, and making your marketing even better.

5. Drone Videos

Drone videos capture amazing views from way up high, showing things you just can't see from the ground. But the job isn't finished when the drone lands. Believe it or not, about half the work on a drone video happens after filming, in the editing room. That's where video editors take the raw footage and turn it into something smooth, polished, and interesting to watch.

Editing involves things like fixing the colors, adding music and sound effects, putting in text, and putting all the clips together in a way that makes sense. This careful editing makes sure your drone video grabs people's attention and leaves a lasting impression. If you're looking to take your drone footage to the next level, consider using a professional video editing service like Styldod.

6. Local Neighborhood Videos

When real estate agents are planning their property videos, there's one type they shouldn't overlook: neighborhood guide videos. It's not just about showcasing the property; it's about giving buyers a feel for the area. As a real estate agent, it's important to help potential buyers understand the neighborhood where their new home could be located.

7. Introduction Video

Making an introduction video can help people get to know you and your real estate services better. It's a friendly way to show potential clients what you're all about and whether you're a good fit for them. You can share it on your website, social media, and even in welcome emails for new subscribers. But remember, don't just talk about your achievements—let your personality shine through and share why you love being a real estate agent.

8. Share Your Day with a Video

A "day in the life" video is a fun way to show what it's like to be a real estate agent. Take your audience along as you go about your daily routine, from promoting listings to getting ready for open houses. Most people don't know much about the real estate world, so this video can be a real eye-opener for them.

9. Share Some Short Social Media Advertisement Videos

If you're already promoting your real estate business on social media, think about adding short video ads to your plan. These videos can make a big impact if they're done well. They should be quick and made just for your target audience. Whether you're advertising on Facebook, Instagram, YouTube, or Google, it's important to follow the rules for each platform about video size, length, and music copyrights. And don't forget to put your contact info in the video so people can easily get in touch with you.

10. Testimonials to Build Trust

Building trust is super important in real estate. Buying property is a big deal, so people need to feel good about their choices. One great way to build trust is with testimonials from happy clients who've already been through the process.

If your company has happy clients, ask them if they'd be willing to make a short video talking about their good experience. Hearing from real people who've worked with you can make new clients feel more confident about choosing your business.

And to make sure your clients are up for it, keep treating them well even after the deal is done. Maybe surprise them with a nice gift, like a bottle of champagne or a gift card to a local restaurant. That kind of care will make them more likely to say yes when you ask them to share their experience on camera.

Now that you've got a solid understanding of real estate video marketing and some creative ideas to get you started, it's time to take action! Remember, high-quality production goes a long way in capturing attention and making a lasting impression. While you can definitely capture the raw footage yourself, don't underestimate the power of professional editing. Styldod offers expert video editing services specifically designed to take your real estate videos from good to great. We can help with everything from color correction and music to adding text overlays and creating a smooth, polished flow.